Thursday, May 27, 2010

Finding Your Next "Breakthrough Point" -- Day 17/365

Real People.  Real Business.  Real Life.

I was working with a client earlier today ... a tech start-up with a killer concept that has the potential to make him a wealthy man.

This guy is awesome.  Every time we talk, he has driven his business forward and made some sort of measurable progress.  It's always a pleasure to work with him.

Our conversation really brought out a crucial point that I'd like to share with you today...

Launching a business, growing a business ... doing anything that moves  your enterprise forward ... involves 2 types of "forward motion".

2 Types of Forward Motion

The first is when the steps you need to take are obvious and clear to you.  There is no confusion about what you should do.  Answers about what has to be done, where you need to go, how to solve a problem ... these things basically fall in your lap.

When a solution falls in your lap, it's only a matter of energy, effort, and self-discipline to get it done.

But here's the hard part ...

Finding the "Breakthrough Point"

The second type of "forward motion" is a bit more difficult to come by.  And this is typically where Breakthrough Points exist.

Your Breakthrough Point is the point at which --- if you were to apply the proper action or activity --- your business would take a serious leap forward.  Or ... it's where a barrier would be knocked down, thus clearing the way for a whole new degree of progress and advancement.

It's that idea and its corresponding application that allows you to go to your "next level".

So ... the 2nd type of forward motion is the type where you don't know what to do, you can't see where to go or how to get a problem solved.  It's when you know the result you want, but you don't know how to create that result.

Where is your next breakthrough waiting to happen?

Right there at that point where (frankly) you don't know what to do.

TAKEAWAY:  So you want to take a big leap forward?  Identify that result that you want and need to cause ... but don't know how to cause.  Figure out what to do at that point --- that Breakthrough Point --- and your business will take the largest strides forward.

ACTION STEP:  Identify your most crucial Breakthrough Point.  Then, start talking to people to get ideas about actions you might take to get your breakthrough.  Talk to more experienced business owners.  Talk to a consultant.  Google a long tailed keyword directly related to your issue.  Do something that will give you ideas that you'd never come up with on your own.

Then, after you've generated several viable solutions, pick the best one and test it on your situation.  Worst case scenario, it doesn't work and you get information to help you try again!

To Your Enduring Success,


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