The Optimum Challenge

Let's ask ourselves some tough questions, and really dig for some genuine answers.

Where are you going to be a year from now?  As a leader?  As an entrepreneur?

Where are the people going to be who depend on you to go out and "make it happen"?  Your family, your employees, your people, your stakeholders of all sorts...  What value will they have received from you that makes them better off for having you in their lives?

Where is your business, your organization, your "enterprise" going to be?  What impact will it have had?

The truth is, every person is essentially the center of their own universe.  And human nature being what it is, we've all got a pretty serious bent toward being extremely self-interested.  In our best moments (perhaps) we are actually focused on serving the people around us.

But here's the thing.  If -- as a leader and entrepreneur -- if you are not focused on serving the needs and desires of others, your days are numbered.  Either you will fail in your endeavor (as most do), or you will make only marginal progress, or you will continue to achieve short term gain that is not sustainable for the long haul.

Perhaps you don't have it in your heart to actually serve others.  But speaking bluntly, at the very least, you must learn to align and associate yourself with others who receive value when you pursue and achieve your own self-interests.

I think Zig Ziglar made the point by saying something like "you can have anything you want if you will help enough other people get what they want."

And when you really grasp that statement (dare I say "truth") -- and begin to live by it -- it changes the nature of the game of business, of achievement, and even life.

So... here's what I'm going to do in response to that truth:

I'm devoting this blog to one purpose...

To help you get what you want.

If you are a leader... an influencer... a business builder... a team builder... anyone who is in-some-shape-or-form seeking to have an positive impact on the world by creating, building, or growing some sort of enterprise, this blog is here to help you succeed in your endeavor.

And for the next year, here's how I'm going to serve you.

For 365 straight days, I'm going to blog pure content that is specifically and strategically chosen to help you grow, help your enterprise grow, and help you achieve that big dream you are pursuing.

And here is my 3-fold promise to you for each of these blog posts:

1. Each post will be high-value, real-world, actionable content that you can take that day and use to move forward as you seek to achieve your goal.
2. Each post will be tightly edited, concise, and focused.  I will respect your time by only writing things that directly communicate the point and show you how to go out and apply it to your real world situation.
3. Lastly, I won't try to sell you anything in these 365 blog posts.  These will be directly about helping you achieve your goals, not about me making a sale.

Deal?

I'm calling this little experiment "The Optimum Challenge".  I'll be starting it within the next few days.  And as part of it, I'm going to be doing some giveaways that'll encourage you to get involved and engage in your own "Optimum Challenge".

More on the giveaways later.  But for now, keep an eye out.  We'll get this thing rolling soon.  I hope you come along for the ride.

To your enduring success,