Very Simple, But Very Important - Day 10/365

Real People.  Real Business.  Real Life.

Today's topic is so amazingly simple and self-evident that it should go without saying.

But, from experience, I can testify that something supposedly "going without being said" actually means it absolutely should be addressed.

...This is going to be short and sweet.

When you go into business for yourself, make sure you are doing something you can love.

Even with the greatest business in the world, there are still going to be things about it that are less-than enjoyable.  That's a fact of life.  But you must make sure that -- whatever you are doing -- you take great enjoyment and satisfaction from some major element of the business process.

Stated differently... make sure a HUGE piece of your business puzzle involves doing something you love.

Otherwise, you won't be able to sustain your effort for the long haul, through good times and bad ... and you definitely won't have the drive to take your business to the top.

TAKEAWAY:  If you're going to be in business for yourself, by all means, do something you love.

ACTION STEP:  If you're starting up, and you can't fall in love with a BIG chunk of what you're doing --- or if it doesn't directly help you move toward doing that thing you love most --- then course correct immediately.  If you are up and running, but doing something you aren't passionate about, do some soul searching about how you can revise and upgrade your daily role so that it gets centered on something you are more "in love" with.  And if you love what you're doing... be thankful and squeeze ever bit of enjoyment out of it that you possibly can!!!

To Your Enduring Success,